Lucky tiles game

 

When customers win the main prize or consolation prize, this can trigger a wide range of rewards, eg. send a coupon,  game or survey, give loyalty card stamp(s), top up points balance or gift card.

 

 

RESOURCES

Folder with example images.

 

 

IMAGE LIST AND TIPS

All images are required and both PNG or JPG image formats are supported, unless noted otherwise:

NAME IMAGEWIDTH (px)HEIGHT (px)REMEMBER!
Introduction640App: Image coupon

SMS preview: 640
Click to start game.

Make sure to clearly communicate:

  • PLAY button

  • For discount prizes: manage expectations by
    communicating what the prizes are (e.g. Win 1/2 price coupon)

  • Note: Game require minimum iOS9 or Android 5.0

  • Age restrictions if relevant

  • Campaign duration (number of days to play OR start & end date for games with fixed dates)

  • Drive repeat visits - inform customers that they can play once per day, week, month etc. You control this via a setting in the campaign set up.
Background image640950The image that is used as background on all game pages.

To reduce graphics workload, the game can look great even with solid single colored background!
Prize icon600600Transparent PNGs.

The image representing the prize. One image per prize.

OBS: Product images make great prize icons and reduce graphics workload!

It is recommended that the icon clearly communicates the deal the user gets, especially if the prize is not free product.
Game icon - neutral600600Transparent PNGs.

Icon that do not give prize.

Make sure to keep it easily distinguishable from prize icon.
Game icon - collect this600600Transparent PNG.

Image user should collect to win prize.
Game icon - avoid this600600Transparent PNG.

If you collect three if this image, it is game over.
Consolation prize icon600600Optional. Only required if you have consolation prize.

Transparent PNG.

It is recommended that the icon clearly communicates the deal the user gets, especially if the prize is not free product.
Choose prize top image600300Optional. Only required if users should choose prize.

Transparent PNG.

Shown on top of select prize page before game begins if user can choose between multiple prizes.
Win top image600300Transparent PNG.

Image shown at the top of end screen if you win.

Prize icon is shown below this image.

Consider informing customers that they can play again later (eg. tomorrow).
No win top image600Minimum
300
Transparent PNG.

Image shown on end screen if you do not win.

Consider informing customers that they can play again later (eg. tomorrow).
No win - consolation prize end image600300Optional. Only required if you have consolation prize.

Transparent PNG.

Image shown on end screen if you win consolation prize.

Prize icon is shown below this image
Thumb imageApp onlyApp specificApp specificApp specific

For apps, image sizes are app specific.

 

PRIZES STRATEGY

Be consistent across your game campaigns on your approach to prizes.

If you have run 5 game campaigns with only FREE products as prizes you will get user support request when the 6th campaign have discount coupons as prizes. In such case you have educated the app user base that when there is a game campaign they should expect FREE products to be prizes.

If you however consistently always have a mix of FREE products and discount coupons as prizes in game campaigns the app user base get used to this.
We recommend always using a mix of FREE products and discount coupons. This enables you to have lots of prizes in each game (high probability to win) and also it enables to drive purchases in store and not just sampling traffic.

 

WIN PROBABILITY

How should I set win probability?

 

Unlimited number of rewards

Set win probability to give a good customer experience. Sometimes users should win every time. Sometimes users should expect to win once per week for games played once per day.

 

Limited number of rewards

The optimal win probability spreads out prizes across the whole campaign period.

Win probability allows you to control the number of prize issues to be won every day of the campaign, as a function of number of games played. The Total number of available prizes limits the number of prizes that can be issued. The formulas for determining win probability are thus:

Win probabilty = Total number of available prizes  /  Total games played, where:

Total number of available prizes = Redemptions budget per prize  /  Redemption rate per prize*

Total games played = Campaign duration  x  Average games played per day**

*This rate can be difficult to predict, so adjustments to the win probability may be required during the campaign. Setting short time to expiration on prize coupons makes it easier and quicker to get more precise information on redemption rate.

**In dashboard, day-by-day statistics on your live and previous game campaigns are readily available