This is an example memory game:

When customers win a prize, this can trigger a wide range of rewards, eg. send a coupon,  game or survey, give loyalty card stamp(s), top up points balance or gift card.

RESOURCES

DOWNLOAD Photoshop file with templates. The fastest way to create graphics.

DOWNLOAD Folder with example images.
 

IMAGE LIST AND TIPS

All images are required and both PNG or JPG image formats are supported, unless noted otherwise:

NAME	IMAGE	WIDTH (px)	HEIGHT (px)	REMEMBER!
Introduction		640	App: Image coupon SMS preview: 640	Click to start game. Make sure to clearly communicate: PLAY button For discount prizes: manage expectations by communicating what the prizes are (e.g. Win 1/2 price coupon) Note: Game require minimum iOS9 or Android 5.0 Age restrictions if relevant Campaign duration (number of days to play OR start & end date for games with fixed dates)
Background image		640	950	The image that is used as background on all game pages. To reduce graphics workload, the game can look great even with solid single colored background!
Front page image		600	600	The initial image presented in the game. Should contain game explanation.
Prize icon		600	600	The image representing the prize. One image per prize. OBS: Product images make great prize icons and reduce graphics workload! The image should clearly communicates the deal the user gets.
Icons to reveal		100	100	Transparent PNGs. The image to show when customer taps the icon backside image. The objective of the game is for the customer to find pairs of these icons. Remember to make the icons clearly distinguishable! At least five icons recommended.
Icon backside image		100	100	The image that hides the underlying icon. When customer taps this image, it flips around to reveal the icon.
Choose prize top image		600	300	Optional. Only required if users should choose prize before playing. Transparent PNG. Shown on top of select prize page before game begins if user can choose between multiple prizes.
Win top image		600	300	Transparent PNG. Image shown at the top of end screen if you win. Prize icon is shown below this image.
No win top image		600	Minimum 300	Transparent PNG. Image shown on end screen if you do not win.
Thumb image	App only	App specific	App specific	App specific

For apps, image sizes are app specific.

SUGGESTED STAGE PLAN

The time and number of items per stage is crucial to the game experience. Here is a suggested plan for a game with medium difficulty.